Roanoke, VA 24018
Phone: 540- 772-4341
Local Youth Participate in Public Awareness Campaign
“Project Sticker Shock” to Target Adults who Provide Alcohol to Youth
Students participate in Project Sticker Shock
William Byrd High School students participate in Project Sticker Shock
Youth from Hidden Valley Middle School, Hidden Valley High School and Cave Spring High School will be part of a statewide campaign called “Project Sticker Shock,”. This is a youth-led initiative to change adult attitudes about selling and providing alcohol to minors. This public awareness campaign will be taking place at Ridgewood Kroger, Colonial Kroger, and Tanglewood Kroger as well as the Country Stop In Store on Starkey Road Saturday, October 24, 2009 between 10 a.m. – 12 p.m.
Project Sticker Shock is about a warning to adults that it is illegal to purchase and provide alcohol to underage persons. Youth will visit participating stores and place stop-sign stickers that display a warning message about the penalties for providing alcohol to anyone under 21 on beer cases, wine coolers and other alcohol products that might appeal to young drinkers. By participating in this project, youth are taking a proactive stand against underage drinking and its related problems. We sincerely thank StopIn Stores and Kroger for their willingness to partner in this community initiative and for their demonstrated desire to manage the sale of alcohol responsibly. These youth, adults and businesses have the Courage to Care and believe in keeping our communities safe and ultimately saving lives.